You may have noticed that there is a new version of Google Analytics available. Perhaps this is old news (and certainly in the blogosphere that could be only minutes!) but we are loving it. Beyond the new widget capabilities, social interaction tracking, and the new look, it seems a little easier to use. We’ll be posting more on this later but we found this article about gaining more insights with the new Google Analytics and thought we should share!
by Klaas Knook
Google recently released its new Analytics interface to all of their users. Personally, I think that one of the biggest improvements is the ability to create multiple dashboards as well as the flexibility of widgets to customize your dashboard with essential metrics. This post will elaborate further on:
- how to create (multiple) dashboards
- the possibilities of the new dashboards
- a few examples for your own dashboards
- suggestions for new features
The new Google Analytics gives you the power to create up to 20 custom dashboards for each profile. This makes it perfect to create a separate dashboard for each department in your organization or for each traffic source.
The figure at the right shows an example of one of my own accounts with seven different custom dashboards; one for the total overview and six dedicated to a specific traffic source.
This gives the user the possibility to get a rapid and good overview of what each traffic source is doing in terms of the selected metrics like visits, bounce rate, goals, revenue, etc.
For a deeper analysis of a specific traffic source, the user can dive deeper into the different Google Analytics reports or create custom reports.
Read the entire article at: Search Engine Land